Websites can be confusing enough without thinking about Search Engine Optimization (SEO). Throw that into the equation and most business owners start getting overwhelmed. You know you want your website to show up in Google, and there are a lot of folks out there who charge a lot of money to make that happen. If you want to get traffic to your site, you need to show up in Google search results. You can worry about pay-per-click advertising later, best to start with a strong, organic foundation.
One thing that can be confusing at first is the PageRank system used by Google. Obviously, you would like for your site to be in first place when someone searches for keywords related to your products or services. So, a PageRank of 1 sounds pretty nice doesn’t it. Well, it isn’t.