There have been millions of words written about how to use Facebook to promote a business, cause or collection of funny cat pictures. What I’ve found is that you should really just focus on four words. Study all the words you like, but they won’t do you any good if you haven’t mastered these four.
Not only is that the most important lesson for benefiting from social media, it seems to be the hardest for people to master.
I’m not saying you should post to your Facebook page every day, or just once a day. Post as often as it makes sense. What you should do every day is log in and spend some brain power on it: