I bet you’ve noticed this growing trend in online advertising, even if you don’t know what to call it or how it works. You do some browsing around, maybe look at some things on Amazon or research some new software. Then, you start seeing ads for what you just looked at… all over the web.

It’s called remarketing, and it’s going to become even more common. Why?

Because it works.

It works, and it’s easy to do using Google Adwords. [Read more…]