It’s been really interesting to see how small and medium size businesses have come to use social media. Facebook Pages are the norm these days. Twitter profiles are not uncommon. Instagram feeds are popping up everywhere.
But 95% of what I see is still just broadcasting. It’s social media, but it’s being used as a one-way communication medium.
Where’s the socializing? Where’s the engagement?
Here are three campaign ideas you can use to put some social kick into your social media strategy.