31Aug
This month, I have some tips for marketing to the local student population and a little news about Google. First, a quick update: Canine College is continuing to fill it’s board and train program. If you missed last month’s story about their SEO and Pay-Per-Click campaigns, you can read it on my blog. I’ll try to tone down the internet marketing and talk about strategies you can put to work today.
School is winding back up, and the local economy is breathing a collective sigh of relief. Around here many markets are kept above water by the steady influx of cash brought in by all the students. Just counting the three largest universities here in the Triangle, there are suddenly 70,757 students around. Hopefully, we’ve seen the worst of this recession, and we’ll see the horizon by the new year.
What can you do right now to help your cash flow? Promote.
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Tags: Marketing, newsletter, search engine optimization, small business
07Aug
As promised, here is the web version of my July e-mail newsletter. Read on to learn how a small business is making more sales now than before the recession! Thanks to SEO & PPC advertising this dog trainer is selling out his high-end program
I bring news of success in this recession. Best of all, the methods used are accessible to all of you. If you’re not up to reading all this, scroll on down and at least check out the pictures. Then, imagine what this could do for your business.
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Tags: case study, Marketing, newsletter, north carolina, ppc, recession, search engine optimization, small business
28Jul
I’m putting the finishing touches on July’s Small Business Newsletter. Use the handy form to your left to get a copy delivered to your inbox!
This month’s issue will feature a case study. I’ll explain how exactly one of my clients is doing more business now than he was before the recession!
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Tags: adwords, case study, google, ppc, search engine optimization, small business, Web Analytics
13Feb
Websites can be confusing enough without thinking about Search Engine Optimization (SEO). Throw that into the equation and most business owners start getting overwhelmed. You know you want your website to show up in Google, and there are a lot of folks out there who charge a lot of money to make that happen. If you want to get traffic to your site, you need to show up in Google search results. You can worry about pay-per-click advertising later, best to start with a strong, organic foundation.
One thing that can be confusing at first is the PageRank system used by Google. Obviously, you would like for your site to be in first place when someone searches for keywords related to your products or services. So, a PageRank of 1 sounds pretty nice doesn’t it. Well, it isn’t.
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Tags: google, search engine, search engine optimization, web
27Sep
Welcome to my website. Make yourself at home.
I’m working furiously away at building this site, so please check back soon.
If you’d like to be kept up to date you can sign up for my monthly newsletter on the left. I promise not to share your contact information with anyone else.
Tags: Marketing, search engine optimization, web design, Web Development
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