30Mar
Imagine what Bach would do with an electric guitar... it would probably sound a lot like Van Halen.
Ninety years ago a book was being written by a man named Claude Hopkins. That book would reveal an advertising secret that revolutionized the industry. It was called Scientific Advertising and it’s been a “must read” ever since.
And, it’s even more useful today, online.
There are two components to this method, and I have a pair of acronyms to help you remember them.
ART – Always Run Tests.
3D – Data Driven Decisions.
Let’s dive in to these old concepts and see how they can drastically improve the performance of your marketing campaigns today.
Keep reading »
Tags: adwords, optimization, ppc, testing
07Aug
As promised, here is the web version of my July e-mail newsletter. Read on to learn how a small business is making more sales now than before the recession! Thanks to SEO & PPC advertising this dog trainer is selling out his high-end program
I bring news of success in this recession. Best of all, the methods used are accessible to all of you. If you’re not up to reading all this, scroll on down and at least check out the pictures. Then, imagine what this could do for your business.
Keep reading »
Tags: case study, Marketing, newsletter, north carolina, ppc, recession, search engine optimization, small business
28Jul
I’m putting the finishing touches on July’s Small Business Newsletter. Use the handy form to your left to get a copy delivered to your inbox!
This month’s issue will feature a case study. I’ll explain how exactly one of my clients is doing more business now than he was before the recession!
Keep reading »
Tags: adwords, case study, google, ppc, search engine optimization, small business, Web Analytics
Recent Comments