My mission is to help you, the small business owner, grow your business. Your company needs visibility to stay competitive in these tough times. Your website should drive customers into your sale funnel and keep you in touch with your client base with unparalleled efficiency. Is your website working for you?
As promised, here is the web version of my July e-mail newsletter. Read on to learn how a small business is making more sales now than before the recession! Thanks to SEO & PPC advertising this dog trainer is selling out his high-end program
I bring news of success in this recession. Best of all, the methods used are accessible to all of you. If you’re not up to reading all this, scroll on down and at least check out the pictures. Then, imagine what this could do for your business.
Tags: case study, Marketing, newsletter, north carolina, ppc, recession, search engine optimization, small business
I’m putting the finishing touches on July’s Small Business Newsletter. Use the handy form to your left to get a copy delivered to your inbox!
This month’s issue will feature a case study. I’ll explain how exactly one of my clients is doing more business now than he was before the recession!
Tags: adwords, case study, google, ppc, search engine optimization, small business, Web Analytics
Websites can be confusing enough without thinking about Search Engine Optimization (SEO). Throw that into the equation and most business owners start getting overwhelmed. You know you want your website to show up in Google, and there are a lot of folks out there who charge a lot of money to make that happen. If you want to get traffic to your site, you need to show up in Google search results. You can worry about pay-per-click advertising later, best to start with a strong, organic foundation.
One thing that can be confusing at first is the PageRank system used by Google. Obviously, you would like for your site to be in first place when someone searches for keywords related to your products or services. So, a PageRank of 1 sounds pretty nice doesn’t it. Well, it isn’t.
Tags: google, search engine, search engine optimization, web
Google has grown from a web search engine into a massive provider of web services and applications. You can use Google to keep track of your calender, search a gigantic archive of video (growing at the rate of 13 hours video per minute,) use email, work with spreadsheets, presentations, documents, and even get satellite photos of most of the planet all from one site.
I started using Google as my primary search engine early on. It was still in the beta testing phase. You’ll notice some Google features have a ‘beta’ indicator in the upper left by their logo. This means they are not considered a final product, or release quality, yet. Final testing is being carried out to work out the last of the bugs. All quality software products, and web applications go through this process.
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Tags: Marketing, search engine optimization, web design, Web Development
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