12Nov
So, you’ve heard me rant about Twitter. Some of you even went out and set up accounts, good work! So now what? What do you actually do with Twitter once you’re on there? Why does it matter?
Well, Twitter became even more important this month. Deals were announced with both Google and Microsoft to include Twitter posts — tweets — in search results. So, before long, when someone searches for your company they might also see what people are saying about you on Twitter. In my book, everything in search engine results matters big time, period. Twitter also matters because it gives you another outlet to stay connected with your clients, donors, peers, etc. as well as to attract new ones.
Tweeting seems really simple. Twitter seems really simple in general, at first. It is a simple concept: write little messages no longer than 140 characters. In theory each tweet should answer the question: What are you doing? Dead simple. But, actually doing this well gets complicated. You’ll need to balance the amount you want to communicate with the amount of room you have, and still write something readable. You’ll also need to stand out — catch people’s eyes. You’ll want to elicit a response from the reader as well, e.g. click your link, reply to you, or just empathize with you. Finally, you have to provide actual value in your tweets. A few examples should help. Keep reading »
Tags: newsletter, tutorial, twitter
18Jan
I recently met with someone at a local community outreach organization about bringing their internet operations up to speed. They were surprised to learn that they were eligible for free web hosting simply because of their IRS 501(c) (3) status. I couldn’t help but imagine that there are plenty of others who would love to know about this.
As I got to thinking about it I realized that there must be other great free for non-profit services out there. I’ve been doing some research and below you’ll find 8 useful eResources that are completely free to qualified non-profits. They include web hosting, marketing, software, and web application solutions.
Some of these are even free for anyone, and can be of great value to businesses, small and large. I include them because they can be especially valuable to non-profits. By employing free open source software you can keep your IT budget to a minimum without sacrificing.
Keep reading »
Tags: email, free, google, hosting, Marketing, non-profit
27Sep
Welcome to my website. Make yourself at home.
I’m working furiously away at building this site, so please check back soon.
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Tags: Marketing, search engine optimization, web design, Web Development
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